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CREATIVE ACTIVISM LAB

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Lotteries give false hope to billions, making poverty more bearable. A year without lotteries would force us to confront inequality head on.

Highly unequal societies deploy a range of escape valves to prevent outright revolution.

Religion, the original opium of the people, promising a radically better future. 

Sport, outlet for aggressive urges that might otherwise be channelled into political rage.

Entertainment, keeping us glued to the screen, in ever more omnipresent ways. 

Lotteries are another: they promise effortless elevation to the ranks of the rich.

Instant freedom from the rigged system we are required to wrangle through all our lives.

By their very existence, they sap the will to question legitimacies. 

If there were no way out, would we all come to a clearer perspective?

Let’s find out by turning state lotteries off for a year.

(c) artwork Felix Konczakowski

STAGE: OPEN BRIEF

Of course, no state will consent to this, for the very reasons outlined above.

But challenging them to do so will help expose the lottery’s role.

The creative brief here is how to dramatise this to shift people’s attitudes towards wealth and inequality.