C4 have stepped up a gear on climate change this year, with a Climate Fight Season featuring top presenters.
We were invited to feature in Hugh Fearnley-Whittingstall's episode, in which he campaigns to end the de facto ban on onshore wind in the UK, which is one of the more disastrous legacies of Conservative rule: only one objection from a local can scupper a planning application.
We worked with Hugh to create posters targeting Grant Shapps, environment minister at the time, with a punchy in-yer-face old-school concept "It only takes one spanner to block a wind turbine". Which Hugh duly fly-postered around Grant Shapps's town.
